Scrapqueens
Client: Jacqueline Medina
Art Direction: Andrea Guevara
Additional Credits: Design + Art Production, Photography: Andrea Guevara.
Jacqui found me on Instagram, and when she asked me to design her project, I couldn’t say no. I created a concept defined as follows: by using the scrapbook technique, you become the queen and protagonist of your own story. Every “scrapqueen” should join the community of “scraptails” to be the queen of their own fairytale.
This elegant concept for scrapbooks, with beautiful storytelling, detailed elements, and premium paper, came to life. I chose a soft, elegant palette to convey a clean, polished, and sophisticated brand.