Skycom Recruitment Campaigns
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Art Direction: Andrea Guevara
Additional Credits: Worked directly with the HR departament from Skycom
I worked with Skycom as a Graphic Designer and Marketing Specialist, where I developed lead-based digital strategies to enhance recruitment efforts. Each ad click directed potential candidates to a dedicated landing page, allowing the HR team to efficiently evaluate and recruit talent. This role involved closely collaborating with HR to understand the specific requirements of each position, enabling me to design targeted advertisements and implement strategic Facebook and Instagram campaigns. By aligning design and digital marketing, I ensured the company attracted the right candidates through optimized social media outreach. Here, you will find a few examples of the designs that had very direct messages, as well as the colors of the brand, and showing happy and exciting candidates that would feel involved and seen as part of the posting.
On this page, you can find examples of designs that feature clear and compelling messaging, seamlessly aligned with the brand’s colors and visual identity. These visuals were strategically designed to engage and excite potential candidates, making them feel involved and recognized as part of the recruitment process. Each design includes a strong call to action, encouraging users to click on the ad and be directed to a dedicated landing page. My goal was to ensure that job opportunities were easily understood, visually appealing, and highly effective in attracting the right talent.
