Everlasting

Daisy Grabiela is the owner of Aurora, a jewelry company located in El Salvador, in one of the most prestigious areas of Antiguo Cuscatlán. She was eager to launch a compelling marketing campaign to unveil her latest jewelry collection.

This was a challenge that I decided to take on. I started with the name “Everlasting,” which means “lasting forever or a very long time” and is also related to the flower “daisy.” I decided to include flowers in the photographs, specifically focusing on selecting those that represented the “everlasting” concept. My priority was to create an elegant aesthetic that would also look “dreamy” and aspirational.