Mi Banco |  El Salvador (On-Site) | 2022 - 2023

• Developed and implemented multi-platform digital strategies to effectively engage target audiences, ensuring alignment with organizational goals.

• Designed high-impact digital content and campaigns to strengthen brand visibility, optimizing user experiences across multiple channels.

• Collaborated with creative agencies to translate Mi Banco’s objectives into design deliverables, ensuring alignment with business standards.

• Analyzed performance data to continuously refine strategies, driving improved engagement and outreach through data-informed optimizations.

Mi Banco |  El Salvador (Remote) | 2022 - 2024

• Designed visual content and internal communications materials to support employee engagement initiatives, including newsletters and training programs.

• Developed email marketing campaigns for HR initiatives, improving communication and fostering stronger employee connections.

• Collaborated with HR teams to create materials for events, onboarding, and training, ensuring consistency in brand messaging across all touchpoints.

Centro de Habla Hispana (CHH) | Maryland (Remote) | 2019-2021

• Developed and implemented brand identity on social media platforms (Facebook, Instagram) to ensure a consistent look and feel across campaigns, aligning with CHH’s values and target audience needs.

• Collaborated closely with the Project Manager to develop community-building strategies, leveraging effective content hierarchy to drive engagement and enhance user experience.

• Designed multi-platform digital assets (videos, social media posts, flyers, brochures, Facebook ads) aligned with business goals, ensuring seamless delivery across touchpoints.

• Worked remotely with cross-functional teams, demonstrating adaptability, ownership, and proactive communication in a distributed environment.

Andimint Digital & Paper co. | 2019-2023

• Founded a collaborative digital design agency, bringing together professionals across marketing, design, and technology to develop innovative solutions aligned with client objectives.

• Led the design of four websites, applying UI/UX principles to create engaging, user-centric experiences that optimized usability, visual hierarchy, and navigation, ensuring seamless user journeys.

• Developed and implemented strategic marketing solutions, tracking key metrics monthly to refine strategies, drive growth, and boost client recognition and engagement.

• Collaborated with clients, product managers, and marketing teams, ensuring alignment of design outcomes with user needs and business goals.

• Utilized data-driven insights and tools like Facebook Business Manager to execute targeted campaigns, achieving measurable growth by aligning designs with audience preferences.

Andimint Digital & Paper co. | 2019-2023

• ILed and managed cross-functional teams (designers, copywriters, marketers), fostering collaboration and ensuring consistent progress toward goals.

• Reviewed and approved final deliverables, maintaining high standards and a consistent brand aesthetic that reflected the unique “Andimint” touch for each client.

• Mentored and developed team members, creating a supportive environment that promoted continuous professional growth and high performance.

• Worked remotely with stakeholders, demonstrating adaptability and clear communication across distributed teams.

• Oversaw performance evaluation and feedback, offering actionable insights to enhance skill development and ensure top-quality output.

APEXBBDO | El Salvador | 2017-2018

• Collaborated with cross-functional teams (clients, marketing, and design teams) to gain deep insights into client needs, ensuring that deliverables aligned with business goals and expectations.

• Interpreted client briefs and developed impactful visual solutions, balancing creativity with strategic objectives to enhance engagement across campaigns.

• Mentored and guided new designers and interns, fostering talent development and ensuring they adopted best practices in design processes.

• Produced design materials for both print and digital platforms, ensuring consistency in brand messaging and alignment with campaign objectives across all channels.

APEXBBDO | El Salvador | 2016-2017

• Led design efforts for high-profile clients, including banks, luxury malls, airlines, and newspapers, creating visually compelling designs known for their aesthetic excellence. Developed key visuals for regional brands such as Grupo Roble, Multiplaza, and Metrocentro, ensuring consistent branding across multiple countries and platforms.

• Collaborated closely with creative directors and copywriters to develop strategic design concepts for luxury retail environments, maintaining a cohesive and regional design identity.

• Maintained high design standards across campaigns, ensuring that print and digital materials were executed seamlessly to enhance brand recognition and deliver exceptional customer experiences.

APEXBBDO | El Salvador | 2015-2016

• Developed branding and advertising designs for leading brands in El Salvador, including Unicomer, Scotiabank, and Convergys, ensuring consistency across print and digital channels.

• Collaborated closely with creative directors to design high-impact advertising campaigns, contributing to both digital and print media, and enhancing brand visibility across platforms.

• Aligned design execution with brand values and business goals, creating engaging visuals that improved brand awareness and customer interaction.

2013-2014

• Graphic Design Intern  | APEX BBDO - Digital Department: Managed community engagement on social media (Facebook, Instagram) and designed multi-channel content (posts, videos, email campaigns, Google Ads) aligned with brand identity.

• Event Poster Designer | Rainforest Music: Collaborated directly with a start-up owner to design creative, visually striking event posters that increased attendance through strategic placement and bold design choices.

• Graphic Designer | CDMYPE Matías: Developed comprehensive visual identities (logos, business cards, brand guidelines) for small businesses, ensuring alignment with each client’s brand vision.