Monike

Monike is a trendy online company based in El Salvador. In 2020, the company sought to revamp its brand, which had always been known for its innovative products for women. Monike sells hair accessories such as headbands, scrunchies, and hairpins made from various materials like pearls, glitter, and crystals. Despite its trendy image, the brand needed a distinct identity. When Monike approached me to develop this concept, I was excited to be part of the project.

I created a brand image with a sophisticated graphic style, reflecting a modern and feminine aesthetic. The goal was to convey an elegant persona that would engage customers, making them feel trendy, beautiful, and luxurious.