Merry Woofmas

I want to highlight that Christmas is a crucial campaign for Miguitas, as it represents family, love, and care. Dogs are seen as part of the family, and I designed the "Merry" logo with a handmade look using a cord. I used Photoshop to create the logo with a cord texture to serve as the title for the campaign. The key visual uses squares to represent the fabric used during the season and a white wood texture to create a cozy aesthetic. One challenge was to ensure that the products were clearly for pets and not for humans, so I incorporated a dog with a Christmas vibe into the key visual.

I also captured pictures using a Canon 60D for use on social media and the website. These designs were used both online and offline during December 2022..