Casa & Campo UX project

I designed a visually responsive/retail website that helped Casa Campo, Honduras, farmers showcase their vegetables and fruits to feed families in the region.

I represented a human-centered brand image by using photography of the farmers and videos that illustrate the company’s values (hardworking, honest, and truthful). As a result, this website displays the farmers working in the fields, their hands covered with soil and recently harvested crops.

I needed to captivate the attention of potential buyers and stakeholders so they could fill out the forms to gain more leads and build a database to grow over the years.