Miguitas 7thsary

Patty commissioned me to create an amazing anniversary celebration design and asked me to incorporate a pink palette aesthetic to match the brand's style guide while also giving it a festive party vibe.

I came up with the idea to use trendy smiley faces and put a creative twist on them by incorporating images of dogs and cats. I added hearts, smiles, and a groovy style, along with photographs of dogs and cats following the same trendy concept.

I created the key visual with a specific idea in mind, which served as the inspiration for all the social media posts. I designed carousels, dynamic videos, and testimonials to complement the overall campaign message of "Spreading Kindness and Baking with Love." The goal was to attract new consumers and help them understand the brand's offerings.

If you scroll down, you will see how the key visual transformed Miguitas' Instagram into a trendy, fun, smiley, and groovy anniversary pets party in July 2022!