Mi Banco First Financial Center Campaign

One project I’m especially proud of is leading the digital marketing and design strategy for Mi Banco’s first financial center—an important milestone for the organization. The goal was to create a compelling launch campaign that positioned the brand as innovative and customer-focused while driving engagement and visibility across multiple channels.

I collaborated with a cross-functional team, including the marketing manager, an in-house graphic designer, a community manager, and an external production team responsible for filming the ad. As the digital marketing strategist, I played a key role in developing a six-month marketing and design strategy, ensuring all materials aligned with the brand’s identity and objectives.

From concept to execution, our team selected the models, developed the creative direction, and validated every scene of the ad. Internally, we designed and produced all campaign assets, resulting in a powerful, high-impact launch across billboards, newspapers, social media, Google Ads, radio, and television.

The campaign not only secured executive approval but also exceeded growth expectations post-launch, significantly increasing digital engagement and brand recognition. This project reflects my ability to merge strategy, creativity, and collaboration to drive meaningful results.